In Full Bloom
Noble Studio has once again woven its magic for The SPEC House — a conceptual digital home designed and inspired by the local businesses that we know and love here in Raleigh. This time designing a conceptual terrace inspired by the whimsical charm of Amelia's Flowers.
Located in the new innovation district of North Hills, Amelia's Flowers is more than just a flower boutique—it's a sanctuary of creativity and joy, offering customizable bouquets and arrangements to make flowers accessible to everyone.
Q&A
Describe your brand in a few
sentences:
We are a unique floral company, offering customizable bouquets and arrangements—dedicated to making flowers accessible to everyone. With our cute and comforting environment, we hope to inspire creativity, empower everyone to be a part of the process, and make flowers FUN for anyone who walks through our doors.
What emotions or feelings do you
want your brand to evoke?
Joy, nostalgia, individuality, thoughtful, creativity
If your brand were a person, how
would you describe its personality?
Sweet, upbeat, quirky, inclusive, welcoming, and always down for a good time!
How do you want the community to
perceive the mood of your brand?
We want to feel accessible and relatable. Most people are intimidated by a traditional florist, or don't know where to begin with flowers - that's where we step in, take the pressure off, and make it the most enjoyable, stress-free experience possible!
What colors best represent your
brand?
Blush, mauve, pastel green & soft blue
Design
Drawing inspiration from the lush beauty of European terraces, Noble Studio has crafted a space that invites you to step into a floral paradise. Scalloped details dance along the edges of the patio umbrella, mirroring the delicate beauty of flower petals. Terracotta planters, brimming with life, add a rustic charm, while a stunning emerald green potting table stands proudly as the focal point, symbolizing the importance of outdoor spaces in healing our souls with nature.
The terrace is a serene oasis, a place to relax and unwind, yet also a welcoming space to gather with loved ones for midsummer night meals. Hints of French stripes add a touch of elegance, while the classic checkered stone patio floor grounds the space with a sense of tradition and timelessness.
Design Board
Lush citrus trees and planters in all shapes, sizes, and materials dot the terrace, creating a tapestry of textures and colors that celebrate the beauty of nature. The color palette of mauve and pastel green reflects the sweet, upbeat, and quirky personality of Amelia's Flowers.
If you're looking to add a touch of floral magic to your life, step into Amelia's Flowers and let your imagination bloom!
Layout
“We look to historical influences as well as present inspiration and take our cues from the context of our clients lives and loves. ”
Shopping Guide
Blog post shopping guides feature products from our favorite consumer facing stores. Full service design projects will always be furnished from our curated trade resources.
A| SETTLE IN OUTDOOR DECK CHAIR (sundays-company.com) Relax, unwind, and stay a while. The Settle In Deck Chair is made for long, languid afternoons in the sun.
B| MARKET UMBRELLA (luluandgeorgia.com) Looking to blend vintage style with modern design for sunny days outdoors? The Rivie Market umbrella has you covered. With its striking profile, bamboo ribs, and removable canopy featuring a bold trim.
C| HARRIS OUTDOOR COFFEE TABLE (perigold.com) Features a distinctive oval-shaped Superstone top with a sturdy woven resin wicker that is durable and exceptionally weather-resistant, providing year-round beauty
D|CALAMONDIN TREE (fast-growing-trees.com) With fruit that’s a cross between a mandarin and a kumquat, this "mini-orange,” as it’s dubbed, is wonderfully delicious.
E|NICKEY KEHOE POTTING TABLE (gardenista.com) The Studio Green color plus the scalloping are what make this potting table especially appealing.
F|SHAPESHIFTER SERVING BOWL (luluandgeorgia.com) The beautifully tapered basin sits on a sculptural base with an artful poise—perfect for fresh produce or a thoughtfully tailored tablescape.
G| ZIGGY OUTDOOR DINING CHAIR (luluandgeorgia.com) The Zigvgy dining chair fashions an artful look with a touch of wicker—perfect for elevating your al fresco set.
H|PROVENCE SCALLOPED EDGE OUTDOOR PLANTERS (potterybarn.com) The French garden reimagined. These terracotta planters are handcrafted and finished with the soulful patina of an antique.
I|ZIG ZAG SIDE TABLE (2modern.com) An elegant addition to your terrace, combining playful vibrancy with understated finesse
J|DEMPSY LOW PLANTER (luluandgeorgia.com) Organic lines bring a soft sculptural form to the Dempsy planter—the low profile is perfect for garden herbs, flowers, and trailing plants.
K|FERRAN INDOOR/OUTDOOR ACCENT CHAIR (luluandgeorgia.com) A modern silhouette infuses chair with sculptural flair. Its contoured back and tapered pedestal base create a striking silhouette, while the natural finish instills warmth
L|CORONADO OUTDOOR SOFA (arhaus.com) Inspired by traditional garden conversational seating styles, this sofa boasts minimalist designs with charming details.