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The primary closet is an essential area in every home, serving as a personal retreat and a reflection of one's style and individuality. Take a look at how Noble Studio designed a conceptual digital closet inspired by Beatniks, a local men's clothing store.
Beatniks, a men's clothing shop located in Raleigh's new Iron Works, is not just a place to shop; it's a destination that embodies the spirit of the Beatniks — a movement of the 1950s and early 1960s that embodies a spirit of artistic self-expression and rebellion against societal norms.
The space combines street, surf, skate, and outdoor brands and styles, offering quality everyday clothes and accessories with an edge. The environment created at Beatniks is as important as the merchandise, with friendly staff and a vibrant atmosphere that shape the brand's identity.
Q&A
Describe your brand in a few
sentences:
Beatniks is a clothing shop that combines street, surf, skate, and outdoor brands and styles that provide shoppers with quality everyday clothes and accessories with edge.
What emotions or feelings do you
want your brand to evoke?
I want people to feel excited about the creativeness of the brand in a free spirited, chill, relaxed, and bold way.
If your brand were a person, how
would you describe its personality?
Beatniks is an introverted extrovert. Beatniks is the person that puts on the best music on the car ride, gives the best advice to friends, makes left of center outfits look effortless, and sings karaoke after a couple of drinks. He has an understated charm to them that's undeniably attractive once you find it.
How do you want the community to
perceive the mood or vibe of your
brand?
I want them to see Beatniks as casual with a bold and alternative flair. There is also a small sense of nostalgia consumers may feel because of the retro details that have been weaved into the space.
What colors best represent your
brand?
Olive Green, Rust, Orange, Sand, Sky Blue, and Cocoa.
Design
The closet's design is a vibrant blend of vintage and modern styles, creating an eclectic space. Bold grid patterns and rich textures coexist with sleek, contemporary finishes, inviting the owner to mix and match pieces in unexpected ways. Open shelving and display racks showcase curated collections of clothing and accessories, turning the closet into a personal gallery of style.
Design Guide
Noble Studio's design for the primary closet embraces vintage-inspired elements. The closet features iconic pieces such as a Sputnik chandelier, adding a retro-futuristic touch, and an Emma lounge chair, offering a comfortable spot for contemplation. These vintage-inspired designs blend seamlessly with modern elements.
Storage solutions are both functional and stylish, with custom-built closets and drawers that maximize space. Hidden compartments and pull-out racks offer discreet storage options, keeping the closet organized yet effortlessly cool. A seating area with a vintage-inspired vanity mirror invites the owner to experiment with different looks.
Whether you're in Raleigh or perusing online, immerse yourself in the unparalleled shopping atmosphere at Beatniks.
Layout
“We are drawn to creating moments of interesting tension and juxtaposition, believing that the most enduring and current-feeling spaces are intelligent curations of old and new, gloss and grit, side by side. ”
Shopping Guide
Blog post shopping guides feature products from our favorite retail stores. Full service design projects will always be furnished from our curated trade resources.
A| 1950s MID CENTURY SPUTNIK CHANDELIER (etsy.com) These unique light fixtures are designed to resemble the Soviet Union's first artificial satellite, Sputnik 1.
B| PALOMINO COWHIDE RUG (cowhidesdirect.com) With a range between pale cream and burnished tan, a Palomino hide will complement both lighter and darker tones in your home.
C| SCANDINAVIAN WOOD SIDE CHAIR (liftfad.com) Zig Zag shape adds interest. Made of natural cherry wood.
D|SKYLINE FILM ROWING DOCKS AT ALTAS 2 BY TONI TOSCANO (fourhands.com) Ethereal and dreamy, abstract natural hues blend together. A photo is printed on raw canvas with stringed edges, float mounted with pins within a vertical grain white oak frame.
E|STILT DARK BROWN WOOD FLOOR MIRROR (crateandbarrel.com) Dramatic in scale and modern rustic in style, the mirror has a mango wood frame stained a rich, warm brown.
F| HOLAND SHOE (beatniksshop.com) Built on Globe's tried and tested Shockbed™ Insole with custom laser etch notes.
G| NAVONE BLACKENED BRASS WALL MIRROR (cb2.com) Featuring softly rounded corners handmade in solid blackened brass, wall mirror makes a statement with its midcentury-inspired organic shape.
H|ABSTRACT PAINTED METALWORK BY TAKAHISA KAMIYA V (shoppalomaandco.com) Sourced in Paris, contemporary Japanese artist, Takahisa Kamiya, creates abstract forms from thin pressed pieces of black iron. Framed in cerused oak.
I|DS&DURGA CANDLE (beatniksshop.com) A perfume is a world you can return to over and over again - a keyhole into far off places. Material and imaginary fragrances that live on the level of great music and literature.
J| TUSCON 2 LIGHT WALL SCONCE IN PATINA BRASS (foundrylighting.com) Add drama to the wall with this sconce inspired by early theatrical lights. A cylindrical glass shade is plated in Patina Brass and Soft Black creating a smoky, vintage vibe.
K|EMMA LOUNGE CHAIR AND OTTOMAN (keeksdesign.com) The Emma Lounge Chair, also known as the Eames Lounge Chair is one of the most iconic furniture pieces in the history of interior design.
L| KENNITH SHORT (beatniksshop.com) The Kennith Short is made up of a unique high low corduroy, so soft you'll truly never want to take them off.